When you head to the bars with your friends, you have a decision to make. Who is going to show up? The fun you? Or the boring you? Because each of us has two sides, the side that likes to keep it mellow over a few beers and the side that likes to take shots to the face and let loose. So, as a shot brand that rivaled Fireball in taste and profile, American Honey encouraged groups of friends to leave their boring sides behind for the night.