Carving out a distinct and relevant positioning in the budding, yet cluttered and ill-defined fitness drink category.
There’s more to the average gym goer than meets the eye. Their drive that starts in the gym extends outside the gym – they need fuel for both.
A steady stream of stunts and content that gave credit to the gym-goer, acknowledging the hard work they put in every day.
WHAT WE DID
- Brand Purpose & POV
- 360 Campaign Development
- Consumer Research & Insights
- Communications & Ecosystem Planning
- Media Strategy, Planning & Buying
- Content Creation
- Event Planning & Activation
- 360 Production