Over two decades, a strong partnership and a scrappy work approach allowed Vitro to take ASICS from niche to No. 2 in the U.S.
Competing alongside giant athletic brands, ASICS needed a way to steal share with a fraction of the budget.
Running is hardwired into human evolution: we are born with a running geek inside us. But unleashing this runner within takes a unique mix of smarts, emotion, even science.
Geek-jockery. The “cool tech” behind ASICS’ unique athletic vision came to life with disruptive, smart activations in traditional spaces: experiences that stood out in the minds of athletes the world over.
WHAT WE DID
THE THRILL OF THE CHASE: Amazing what a 20-year workout can do for a brand.