CASE STUDY | CHOC

A fresh take on children’s care, through the lens of childhood.

PROBLEM

Awareness and perception of Children’s Hospital of Orange County (CHOC) needed strengthening, and a distinct mission wasn’t really apparent among parents, donors and
even doctors.

INSIGHT

By keeping kids healthy, CHOC keeps childhood healthy too.

SOLUTION

Celebrate the once-in-a-lifetime beauty of childhood — something that should never be put on pause, regardless of illness or injury.

WHAT WE DID

  • Stakeholder Interviews
  • Insights & Strategy
  • Internal Creative & Design
  • External Creative & Design
  • Production

CLIENT

SHARE

I Am Childhood

Mental Health Campaign

Results & Accolades

+
0
%

aided awareness outside of Orange County

0
% YOY

Increased web traffic