Consumers couldn’t differentiate between Petco and PetSmart.
Convenience is all anyone cared about.
9 out of 10 pet owners said they considered their pet to be a member of the family.
In other words: people have a relationship with their pets, not their pet supplies.
We focused on the bond pet parents have with their furry family members, proving that Petco knows nothing is more important — not even convenience.
WHAT WE DID
- Brand Purpose & POV
- 360 Campaign Development
- Brand Architecture
- Retail Design
- Connections & Ecosystem Planning
- 360 Production