CURRENT OPENINGS | Group Planning Director
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Group Planning Director

San Diego

You’re an expert in building brands that impact culture, drive business and create emotional resonance with consumers. You provide deep insight, and sparks of inspiration. You’re one-part brand strategist, one-part creative strategist who specializes in partnering with creatives to create unexpected work that has an out sized impact in the market.

Responsibilities

  • Lead strategist in the development (with the client) of long-range brand planning and annual marketing plans
  • Uncovers opportunities to maximize current marketing plans, engage customers in new ways, and increase customer loyalty through integrated communications solution
  • Has an ambition for the brands we lead, a plan for how to achieve them and proven ability to bring other along on the journey
  • Builds and leverages client trust to help take business-appropriate risks and knows where any given assignment fits into overall strategy
  • Accountable for positively contributing to the overall health of the Client/Agency partnership; know the inner workings of the Client’s business and have direct contact up to CMO level
  • Encourages the exploration of innovative ideas, including non-traditional media options
  • Designs, conducts, and analyzes research with customer insight mining prowess
  • Explores new ways to understand how effective we are, from forming KPIs to working with clients on research and testing approaches

Requirements

  • 10-15 years of Account Planning or Strategy in an agency setting: QSR experience required
  • Has proven examples of idea generation that created winning brand strategies. Is able to employ both imagination and rigor to take an idea from good to inspiring
  • Stays engaged in the crafting and selling of ideas, always finding ways to make the work better and to have more impact
  • Has the proven ability to create consensus and strategic direction from multiple opinions
  • Exhibits intense curiosity about human nature and the world we live in. Is observant, open-minded and receptive to new experiences from which he/she can learn
  • Pushes for action and results, and wins the support and help of others
  • Capable with data, not just their synthesizer into actionable insights but recognizing when it’s needed to make strategic decisions
  • Works to keep simplicity and focus over time – always with an eye toward creative output
  • Capable at leading pitches as well as provide support on new business
  • Reports to the Director of Strategy

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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