CURRENT OPENINGS | Social Content Creator (TikTok)

Social Content Creator (TikTok)

San Diego, Austin or remote

We’re VITRO with offices in San Diego and Austin.

We impact commerce through well-crafted ideas, and we’ve been doing it for more than 29 years. Working at an agency old enough to drink has its advantages – namely, that we know exactly what we’re here to do, which is to create change. We change consumer perceptions, change customer behavior, and change culture at large. Because, by doing so, we change our clients’ businesses and their place in the market.

VITRO was founded in sunny San Diego, and maybe growing up so close to the ocean has helped us maintain a certain vibe and culture. We believe in having fun because perpetual optimism is a force multiplier. We believe in courage because true creativity isn’t afraid to stand up and be counted. And we believe in integrity because building trust creates high performing teams. And, while it’s possible to fail by yourself, success requires teamwork.

The Social Team is one of the fastest-growing teams at the agency. Part think tank, part creative production, the team is looked to by peers and clients to be the eyes, ears, and hands within the social media landscape. How will you know if you’re a fit? You’ll know you’re a fit if you love advertising and love social media. You know what has been trending on TikTok but also know how that differs from what is trending on Twitter. You’ll love to create and build and be part of pop and digital culture. You have that can-do spirit, love to collaborate with a team, and exercise the principles of Radical Candor to get the job done.

Reporting directly to the Director of Social Media, the ideal Content Creator – TikTok will be dedicated to strategizing, creating, and moderating TikTok accounts on behalf of our clients and their brands. You love the platform and understand the nuances of short-form video. You get a charge when new features are added or when new songs are trending.

What will you be working on?

– Social Video Strategy (20%) – you’ll have the knack to look at brand strategy and guidelines and apply them to specific platforms and content. You’ll connect the dots between objectives and translate them to vertical videos. You’ll contribute to team ideation sessions about taking concepts and concepts into social-first content ideas and series.

– Content Development and Production (35%) – you’ll have a hand in collaborating with the broader team to make content. You’ll be looked to for creating quick and snack-able content. You’ll love creating and editing videos (sometimes on the fly!) that engage and builds community and advocates.

– Community Management and Engagement (35%) – you feel confident reaching out to people on the platform. You love engaging with others, commenting, liking, and being an active voice. You see the potential of influencers before they become too selective.

– Analytics & Reporting (10%) – you’ll contribute to reporting and showing how your efforts are adding to the bigger picture. You’ll be fluent enough to occasionally interpret insight from data.


  • Bachelor’s Degree preferred, ideally in Business, Marketing, or Journalism.
  • Ability to use video editing apps and software.
  • Familiarity with social media dashboards and publishers (e.g. Sprinklr, Sprout Social).
  • 2-4 years’ work experience, whether at an agency or working in-house at a brand.



Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.