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CASE STUDY | UC San Diego

ORDINARY ISN’T ENROLLED HERE

How UC San Diego broke from the norm in university advertising. Feather boas and all.

PROBLEM

Everyone knew about UC San Diego and its breakthroughs, but nobody cared. Not even alumni.

INSIGHT

People might not listen to what you’ll say, but they’ll take note of what you do. The best way to communicate a story about breaking convention? Deliver it in an unconventional way.

SOLUTION

Actually walk the walk. With “out there” work that reminds alumni and donors of our experimental nature. And impresses potential students.

WHAT WE DID

  • Brand Purpose & POV
  • Analytics
  • Content Creation
  • Consumer Research & Insights
  • Data Analytics and Measurement
  • 360 Production
  • Web Design & Development
  • 360 Campaign Development
  • Experiential and Event Production

CLIENT

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WEB: Break Things Better web experience

Breaking from the Ordinary

We created an entirely new, dynamic and responsive web experience for UC San Diego that celebrated the nonconventional.

Not Your Normal Trolley Wraps

In turning convention on its head, we ended up doing the same to a few San Diego trolleys.

Results & Accolades

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Increase in student applicants

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Increase in 2016 donations, reaching record highs for the university

The Break Things Better Campaign won 6 Gold Case awards in 2017 - two are international