CASE STUDY | UC San Diego

There’s more to UC San Diego than meets the eye.

PROBLEM

Although UC San Diego is one of the top 10 public universities in the country, people associated it with the beach and not much else.

INSIGHT

Anything worth discovering, sometimes even a top school, will reveal itself only when you look beyond the surface.

SOLUTION

Give potential students a peek at the other side of San Diego: the serious breakthroughs happening a stone’s throw away from — and sometimes right on — the beach.

WHAT WE DID

  • Brand Purpose & POV
  • Analytics
  • Content Creation
  • Consumer Research & Insights
  • Data Analytics & Measurement
  • 360 Production
  • Web Design & Development
  • 360 Campaign Development
  • Experiential & Event Production

CLIENT

SHARE

Blue Latitudes

Play

Astronaut Diver

Play

PRINT: Look Deeper

BREAK THINGS BETTER

Play

PRINT: Break Things Better

WEB: Break Things Better web experience

Breaking from the Ordinary

We created an entirely new, dynamic and responsive web experience for UC San Diego that celebrated the unconventional.

Not Your Normal Trolley Wraps

In turning convention on its head, we ended up doing the same to a few San Diego trolleys.

Results & Accolades

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Increase in student applicants

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Increase in donations, reaching record highs for the university

Winner - 6 Gold Case awards