StopatNever.com was the most ambitious digital project ever undertaken by ASICS. With 16 informative, entertaining and sharable videos, and a sleek HTML5 website, VITRO showcased the extreme product testing behind ASICS’ industry leading technology. StopAtNever.com made a clear statement about the brand’s new direction — looking as ASICS web presence before and after StopAtNever shows a bold evolution of the brand’s look and voice.