ASICS is a long-time sponsor of the New York City Marathon, and needed a spectacular stunt to engage fans and drive awareness during marathon week, 2013. Our solution – a one-of-a-kind custom-built treadmill that only runs at one speed, the speed that it takes to win the New York City Marathon. Mounted to the back of a truck that toured around New York City, the treadmill challenged New Yorkers to see how long they could hold the pace. CNN International, ESPN, and ABC News all featured the treadmill in their broadcasts and on social media. Leading ad industry publication Ad Week called it “brilliant.”