Not everyone’s lucky enough to have a … well, you know … “Burger Daddy” to pick up the tab. We fixed this critical problem by launching the Burger Daddy website. Red Robin fans could use their social networks and a Burger Daddy to fork over a digital Red Robin gift certificate; or users could send a gift card on-line. Turns out, a lot of people were looking for a Burger Daddy. We drove 49,218 Burger-Daddy Card Shares, a 63% Increase in People Talking About Red Robin, and 97% Increase in Facebook Fans.