What we Do | Tom Sullivan

TomSullivan

Chief Executive Officer

First and foremost, Tom is a dad.

But he lives a double life as a killer strategist and enthusiastic creativist. In fact, his engagement-marketing instincts and focused business drive has seen Vitro land on Ad Age’s Top 10 Agencies list two years in a row.

Before the great gift of fatherhood, Tom worked in the halls of DC, the streets of NY, and the studios of L.A. It wasn’t long before he transitioned to entertainment — building an ahead-of-the-curve marketing organization that unleashed a Hollywood sensibility on culture.

When Tom came to Vitro, he brought his seven C’s: culture, creativity, content, commerce, currency, clients and of course, chocolate. Without which he couldn’t thrive on ensuring client expectations are exceeded from start to finish.

He and his team love the experiential side of the business (scooping up multiple Cannes Lions along the way). They’ve accomplished this with brands like Intel, MSFT, General Mills, Nike, Absolut, ASICS, adidas Golf, HSBC, Petco, LVMH, Diageo, and more.

Outside of work, Tom is an okay guitar player, a pretty good drummer, and a wannabe fighter (vicious left hook). But daddy is still the greatest word he has ever heard.

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