No matter how tough the job is, no matter how a farmer battles weather, stubborn soil, or low yields, cultivating the land is a labor of love. Farming gets in a person’s blood. The love of farming isn’t lost on Massey Ferguson, and it was the core of our advertising campaign for their industry leading line of tractors and farming equipment. Everything Massey Ferguson learned in over 190 countries, in every kind of condition, is passed on to farmers. And our goal was to pass along that passion through our creative work.