CASE STUDY | Asics

20 YEARS ZERO GIVING UP

Over two decades, a strong partnership and a scrappy work approach allowed Vitro to take ASICS from niche to No. 2 in the U.S.

PROBLEM

Competing alongside giant athletic brands, ASICS needed a way to steal share with a fraction of the budget.

INSIGHT

Running is hardwired into human evolution: we are born with a running geek inside us. But unleashing this runner within takes a unique mix of smarts, emotion, even science.

SOLUTION

Geek-jockery. The “cool tech” behind ASICS’ unique athletic vision came to life with disruptive, smart activations in traditional spaces: experiences that stood out in the minds of athletes the world over.

WHAT WE DID

  • Strategy
  • Digital
  • Media
  • Creative
  • Experiential
  • Production

CLIENT

SHARE

THE THRILL OF THE CHASE: Amazing what a 20-year workout can do for a brand.

RUN WITH RYAN / SUPPORT YOUR MARATHONER

SOUND MIND, SOUND BODY: The global campaign that got to the heart of why people run, throw, catch, kick and spike.

COLORS THAT RUN: ASICS needed a splashy product launch. A challenge we took literally.

VERY GELLY: Celebrating the shoe with the most gel ASICS ever released.

“The running shoe brand and its agency, VITRO, went big. Really big.”

-Adweek

“Asics and VITRO were at it again. Known for pulling off some pretty spectacular running-themed stunts, they brought Hollywood flair to the L.A. Marathon.”

- AdAge

“VITRO and Asics teamed up once again to create a unique experience.”

- AdAge

Results & Accolades

0

20 year relationship

+
0
%

Increase in market share
(position 7 to position 2)

+
0
%

Increase in sales over 20 year relationship ($70MM to $1.3B)