Boston Scientific is a global leader in medical device innovation, however, their Neuro-Modulation (pain control) division was stuck in third place, despite technologically superior products. VITRO began with Boston Scientific’s positioning: "real innovation, real results." Then created a campaign that paired innovation-led products with emotional honesty about what physicians and patients can expect. After creating B2B sales materials and direct to physician messaging, Boston Scientific Neuro-Modulation is now #1 in market share and is becoming the Physician’s choice for Spinal Cord Stimulation technology.