In VITRO’s commercial for ASICS’ Kayano19 , we find a runner breathlessly engaged in a one-of-a-kind workout -- racing a homing pigeon through the streets of New Orleans. The runner pushes himself to keep up with a bird whose species has been clocked at upwards of 110 mph; so, needless to say, it’s a heart-pounding pursuit. This commercial also debuts ASICS’ new mantra “Nothing But Next.” ASICS is committed to finding the next advancement in performance technology, just as athletes are always searching for their next challenge -- like, say, racing a pigeon through New Orleans.