ASICS shares a common philosophy with the athletes it appeals to  – no matter how good you get, you always want to get better. For each, improvement is like a drug, the more you get a taste for, the more you want. So, to help establish ASICS understanding of this phenomenon, and their commitment to continuously making their products (and in turn their athletes) better, we created – a digital hub designed to demonstrate this philosophy in a way people would remember.