Alaska Communications System was a widely used telecom provider, but a largely unloved brand. So, when new competitors threatened their dominance in Alaska, ACS came to VITRO to re-ignite the love of their customers and fans. Through multiple television campaigns, a new logo treatment, new packaging and remodeled retail locations, VITRO positioned ACS as the brand that stands for “Smarter Thinking for Alaska.“ ACS saw immediate market share gains, increased smart phone sales, increased revenue per user and, more importantly, their first profitable quarter in almost two years.